Got a Gen-Z or VSCO girl living under your roof? We’ve put together a VSCO girl gift guide perfect for birthdays and holidays. Updated for 2020.
I really started to take notice when my daughter started using words like “aesthetic” to describe her newly decorated bedroom. What I didn’t realize was that she has already morphed into a full-fledge VSCO girl with her Hydro Flask, scrunchies and boxy t-shirts from Brandy Melville.
What is a VSCO Girl and What Do They Like?
Tons of articles have been flooding Facebook lately about this VSCO Girl trend. This recent article from Parade sums it up pretty well explaining “this is a cherry-picked mix of ’90s nostalgia, early aughts accessories, breezy beach style, and pricey Instagram influencer favorites, with a slight bend towards environmentalism.”
This VSCO trend and Gen-Z Girl trend feels pretty harmless. Of course, this comes from the girl who only wore black, listened to sad music and identified as “goth” for a minute in high school. If my daughter wants to wear an arm party of scrunchies and use metal straws to save the turtles, then that’s fine with me.
So, let’s break down what a VSCO Girl likes.
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The VSCO Girl Bedroom
The VSCO Girl bedroom is pretty. Anything and everything from strings of fairy lights, woven textiles, photo collages and potted plants. You can’t go wrong with marble, crystals, sunsets and music.
What Accessories Does a VSCO Girl Wear?
At the very least, VSCO Girls wear scrunchies. Maybe you’ll see them in their hair when they’re desperate but most likely they line the arm and color coordinate with their outfit of the day.
Other VSCO Girl accessories include Pura Vida bracelets and rings, a Hydro Flask stainless steel water bottle, a reusable metal straw, puka shell necklaces, hair clips and the trendy Fjallraven Kanken backpack.
The VSCO Girl Aesthetic
What a VSCO Girl wears is pretty interesting to me because stripped of the VSCO accessories, it’s pretty basic. My daughter likes to shop at stores like Brandy Melville where she can choose from 50 boxy t-shirts.
Nordstrom also sells some Brandy Melville stuff as well. This past summer, we sorted through a second-hand store called Plato’s Closet where she found a bunch of Brandy Melville shirts for a fraction of the full retail price.
John Galt is another brand owned by Brandy Melville with the same aesthetic but for some reason, John Galt t-shirts are easier to find online andBrandy stuff is not.
Shoes are Everything
A VSCO Girl has a good shoe selection. Birkenstocks or the less expensive knock-offs from Mia (found at Nordstrom Rack), Vans and Nike’s Air Force 1, and Nike Air Jordan.
Other brands the VSCO Girl is drawn to is Vineyard Vines and Ron Jon Surf Shop (the Trusty Badge Tee was sold out over the summer but is now back in stock!).
PacSun and Tilly’s are national store brands that carries the VSCO style of clothing. My daughter has also purchased shirts from online sites like Romwe.com (cheap prices, but the quality isn’t great).
Probably the most expensive of the bunch in terms of clothing is the Lululemon leggings and shorts.
VSCO Beauty Products
You’re not a VSCO Girl without the right beauty products. Thankfully we’re really only talking drugstore beauty products. Mario Badescu, Burt’s Bees and Carmex hands down are go-to VSCO favorites. Most of these can be found at Target, Walmart, Ulta and Nordstrom Rack.
I’m sure we’ll see this trend go as fast as it came. It could be so much worse, right?
We’ve got tons of gift guides for all your holiday shopping!