Are you a plus size woman looking for comfortable clothes to feel pretty and put together in? Here’s what I love from Target’s Ava and Viv.
For several years now, I’ve watched my bathroom scale reach a weight more than I ever was at nine-months pregnant. In fact, I recently pulled out some old photos and couldn’t believe how thin my face and arms were with a giant baby in my belly. This fact isn’t something I’m particularly thrilled about. If I were to finally quit drinking soda, cut a few carbs and get back to the gym, I probably could live comfortably and happy in a size 12.
However, this isn’t my reality. My reality is nothing in my closet fits anymore and instead of beating myself up I decided to stop being miserable and buy a few new things for myself in a size that is comfortable to wear. The truth is, I am a reluctant plus size shopper. I held out browsing the plus size section for a long time insisting I could still fit in the traditional sizes available at my favorite stores. Yet, I was grabbing XL shirts and size 14 pants and these were not fitting.
I recently browsed the Ava & Viv collection at Target. I grabbed everything I thought was cute in a range of sizes to see what actually fit. Jeans, tees, blouses, pants and outerwear. I decided I was going to go for it and whatever I liked and felt good in I was going to buy. I am done feeling miserable about clothes.
Click and shop from any of the images below. Affiliate links.
My Ava and Viv Picks for Fall 2020
The Ava & Viv skinny jeans were the first thing I tried. I knew how well these fit (or didn’t) would set the tone for the remainder of my time in the fitting room. These fit and were adorable. I purchased two pairs in different washes. They have great stretch but don’t get baggy, a slightly roomier calf and a high enough waist I don’t have to worry about anything showing from behind.
Edited to add: Since publishing this post, most Target stores underwent full remodels and created “boutique” type displays in their clothing departments. I was thrilled to see them include the Ava & Viv section as well. They moved it away from maternity and it wasn’t hiding in the back corner anymore. They had real size mannequins and gorgeous displays. Sadly, this didn’t last long at my local Target. They ended up moving Ava & Viv away from the traditional sizes, reducing the amount of retail space and again tucking it back into a corner. Super disappointed.
Ava & Viv t-shirts and tops have become a staple in my wardrobe. I wouldn’t consider them any bigger than traditional sizes but the cut is so much more forgiving. I’m a big fan of their outerwear and the selections of dresses has grown so much from just the maxi dress you see above.
To decide I was done feeling miserable gave me some much needed confidence on how I felt about myself. Do I envision I will forever be a plus size shopper? No. It’s not where I want to be personally but it’s what works right now and I deserve to feel pretty and put together and comfortable in what I am wearing – whatever size.