Over the past year or so, I’ve been focused on sticking to my tried and true favorites when it comes to makeup. Rather than buying every new release, I’m working on using up the products I have. This makes more sense for my budget, for not producing so much trash in the form of unloved and unused makeup, and for my bathroom drawers, which admittedly could use a bit of organization.
However, I was in Target last week and I finally broke down and came home with three new lip colors and I’m loving them all.
One look at my choices and it’s clear that I have a type, but these products are all fairly different in their application and their look.
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This was the standout surprise of the bunch. Budget-friendly brand e.l.f. definitely has it’s winners and losers (as do all brands, let’s be honest.) I wasn’t sure what to expect from a lip oil but this is basically a lightweight, non-sticky gloss with a sheer, beautiful wash of color. For me this is an all-day-every-day product, as I don’t typically opt for a bold lip.
As with many glosses, this doesn’t have a ton of staying power, but I didn’t mind reapplying as it feels so moisturizing when it goes on.
My Target only carried three colors, but I was pleased to see that the shade range on the e.l.f. website is much broader. While I was on the e.l.f. website I stumbled across these Jelly Pop Juicy glosses, and what is it about a brightly colored juice gloss that makes me want to immediately order them all?
Oddly, this product seems to have a different name at Target and Walmart, but the product itself appears the same. Whether you call it a lip ink, or a lip stain, this product is like a hybrid between a stain and a liquid lipstick. It has the pigment and staying power of a liquid lipstick with the lightweight formula of a stain.
I recently declared all of my matte lip colors dead to me as I’m just not drawn to a matte lip, but these get a pass because they’re not a true matte lip, even though the application might make them feel like one.
I love a lipstick in crayon form. When they first hit the market I was sold simply on the look of them and have owned many, although typically in a sheer or glossy formula. This is a full-pigment matte lip color. As much as matte isn’t my first choice, this is a wearable, comfortable formula. The color feels intense on me, but that’s simply because I’m used to a barely-there wash of color. The colors in this collection are gorgeous, and if I was in the habit of wearing a bold lip daily, I would buy more. As it is, this rosy-neutral works for me.